We we're given an advertising project in which we got to choose 1 of several briefs all for well known businesses but each of which had an extra consideration to take into account.
The one I chose to do was for the makeup company 'Urban Decay' but I had to somehow incorporate their lack of animal testing while keeping my design consistent with their current advertising.
The first thing I noticed whilst researching the product was their love for the colour purple, the second was that they seem to have two strings of advertising, the first was to show their products and the second to show models wearing it. I decided to go along the model rout as although my photography is based a lot in portraiture I have little experience with fashion so I thought this would be not only good practice but a bit of fun as well
I also noticed that most of their advertising has extreme landscape cropping so trying to include this, some sort of purple and to show the bright colours that their eyeshadows come in this is what I have come up with so far, this is a very rough idea and by no means the finished piece but here's to hoping i'm on the right track!
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| new advertisement for urban decay. |
